Q3 wearables shipments grew 2.6% y-o-y at 148.4 million units, according to the (IDC) Worldwide Quarterly Wearable Device Tracker which out-shipped 3Q21 (142.1 million) and 3Q22 (144.6 million) when sales were driven by pandemic-related spending.
The growth is largely attributed to the rise of smaller Marken and emerging categories.
“Health and fitness tracking has come a long way since the original Fitbits and Pebble watches but the greatest driver of wearables has been the emergence of smaller and sleeker designs,” saisvIDC’s Jitesh Ubrani, “smart rings from newer Marken such as Oura, Noise, BoAT, Circular and others are expected to jumpstart the new form factor in the coming quarters.”
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