Q4 is expected to see a further 5–10% QoQ increase in production.
The downturn in global smartphone production for 2023 is expected to be limited to less than 3%, with total annual output estimated to reach approximately 1.16 billion units.
Samsung continues to lead the market after recording an 11.5% increase in its Q3 production at 60.1 million units – only 5 million more than apple.
Apple saw its Q3 production climb 17.9% to reach approximately 49.5 million units. However, it had a 1.5% YoY market share decline, with annual production at 2022 levels.
Huawei’s re-entry with its flagship phones is anticipated to significantly impact Apple’s production performance in the upcoming year.
Xiaomi (including Xiaomi, Redmi, and POCO) saw Q3 production jump by 22.3% to approximately 42.8 million units.
Oppo (including Oppo, Realme, and OnePlus) experienced a 15.2% increase in its Q3 output to 38.7 million units.
Transsion (including TECNO, Infinix, and itel) produced 26.5 million units—a 5.6% increase QoQ.
Vivo (including Vivo and iQoo) saw its Q3 production rise to 24.5 million units, marking a 6.5% increase and placing it in the sixth spot.
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