Shipments of laptops, desktops and workstations in Western Europe fell 22 percent year-on-year to 12.8 million units in the third quarter of 2022, Canalys data showed on Dec. 20.
Of these, laptops underperformed due to slowing demand in the consumer market and education sector, with shipments down 25% year-over-year to 10.4 million units. Desktops performed relatively well, down just 6 percent, due to continued purchases by large enterprises. Although the third quarter ushered in the back-to-school season, there was not much demand for replacement in the education sector, with tablet shipments reaching 6 million units, down 13 percent year-over-year and flat year-over-year.
The agency sees PC demand in Western Europe accelerating in the third quarter. The commercial market, which was previously strong, is now declining, as is the consumer market. As a result of the macroeconomic impact, cash flow has shrunk and interest rates have risen, making financing more expensive, so small and medium-sized businesses have cut back sharply on PC purchases, more than large enterprises.
Canalys expects: "The second half of next year will see some growth. At least a small percentage of people will update the devices they bought at the beginning of the new epidemic, but most will not do so until 2024. From the fourth quarter of next year through 2026, we expect the overall market to return to normal seasonal purchasing patterns and for overall demand to stabilize at a new normal level that is about 25% above the pre-New Crown epidemic average. Positive trends in consumer device usage and hybrid work mean that the outlook for PC and tablet development is more positive in the longer term."
source：aijiweiAPP
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